Greenwich AeroGroup announced today that its Vice President of Sales and Marketing Daniel Lafrance has been appointed to the position of Vice President/General Manager of its subsidiary Professional Aviation Associates in Atlanta, Ga.

In his new role, Mr. Lafrance will provide overall leadership for the company’s parts distribution services and hose shop strategy as well as its operational and financial performance.

“Creating partnerships, building upon our achievements and delivering results are critical for our continued success,” said Chief Operating Officer for Greenwich AeroGroup Ralph Kunz. “Daniel’s leadership, his knowledge of the aerospace industry and his expertise in sales and marketing will strengthen our very capable team at Professional Aviation Associates. He will do a terrific job in his new role.”

Mr. Lafrance has served in the role as Vice President of Sales and Marketing for Greenwich AeroGroup since 2009. Prior to that, he served as an aviation consultant after his departure from Bombardier Aerospace where he spent 21 years ending in the position of Vice President of Service Sales and Marketing.

He begins his duties with Professional Aviation Associates effective immediately.